The word “querido” means cherished—something we hold close as we engage with our hoteliers, travel experts, and, of course, you.

Querido founder, Carlos Quereda, was inspired during his decade-long tenure at the Marbella Club on Spain’s Costa de Sol. Every morning he watched the resort’s co-founder, Count Rudolph von Schönburg, personally greet staff and guests, creating connections that fueled lifelong friendships with the hotel.