Lily of the Valley
St. Tropez, France
St. Tropez and hedonistic glamour go hand-in-hand, but the father-daughter founders of Lily of the Valley set out to showcase the tranquil sanctuary that the French Riviera also provides with their Philippe Starck-designed wellness hotel. The first time hoteliers built the hotel on an idyllic hill overlooking Gigaro Beach in La Croix-Valmer, and approached us five months before their launch. We were enlisted to help grow awareness of the hotel and welcome travelers from North America.
Right away we got to work, targeting and negotiating contracts with consortia partners, defining Lily of the Valley as a balance of wellness and art de vivre—and positioning the property as the luxury destination for the in-the-know traveler. From opening day onwards, occupancy levels, ADR, and overall revenue from North America has exceeded expectations with the US in the top 5 markets.
- Brought the US into the top 5 producing markets with one of the highest ADR for the property.
- Successfully negotiated a contract with Virtuoso.
- Hosted top industry leaders for FAM trip resulting in Lily of the Valley’s acceptance to Virtuoso.
As a young hotel, we needed Querido’s reputation to convince North American advisors that Lily of the Valley is a luxurious hotel that offers impeccable service to its guests. Querido brought us a high level of trust and participated in the successful launch of the hotel.