We started working with Borgo Egnazia in 2012 with the dual goal of establishing Puglia as a must-visit destination, and position the property as an unforgettable hotel worthy of being the sole reason for a trip to the Italian coast. Leveraging industry relationships, we negotiated to host the 2015 Virtuoso Chairman’s awards, bringing 50+ of the top performing advisors to the hotel—increased exposure that led to Borgo Egnazia winning the Virtuoso Hotel of the Year in 2016. Business from the US has increased year-on-year, and in 2019 it was the top-performing market.
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