São Lourenço do Barrocal
St. Tropez, France
São Lourenço do Barrocal is a 200-year-old family estate and former farming village found in the foothills of medieval Monsaraz, located in an undiscovered corner of Alentejo, Portugal. The current owner spent 14 years refurbishing the property and vast 2,000 acre estate, with the goal of offering a modern way of living in the countryside and a rare sense of retreat, through an understated yet luxurious hotel with a focus on sustainability and warm local hospitality.
We were approached by the owner to help translate the property goals to the American market, educating the American traveler on why a visit to São Lourenço do Barrocal and the Alentejo inner land is personally rewarding, bringing nature and all the comforts of a five-star property together—and also establishing the region as the untapped gem of Europe. Through industry relationships, we secured acceptance in both Leading Hotels of the World and Virtuoso, which coupled with high-profile familiarisation trips, including a Think Tank with luxury hospitality leaders, furthered São Lourenço do Barrocal’s positive profile within the American market.
- Since 2019, the US is consistently a top-three producing market with the highest ADR
- Hosted Think Tank in March, 2019, attended by 12 industry leaders including the VP of Virtuoso, EVP of AFAR Magazine, and renowned top-producing travel agency owners
- Successfully negotiated contracts with Leading Hotels of the World and Virtuoso
Being part of the Querido family is an opportunity to connect with other family owned hotels around the world that, despite their natural context and physical differences, share a common view on what a modern, independent and crafted hospitality project should be. It’s sharing the same view on how a traveller can immerse himself in our soulful places, a different country and culture, keeping in mind the comfort and attention to detail that defines what a luxury service should be. In addition to this and with the help of the Querido team we can reach even more cultured, committed and adventurous potential guests.